Project Overview

<aside> 📄 Investo is a conceptual cryptocurrency investment and management app designed to offer users an intuitive and secure platform for managing their crypto assets. This case study explores the development of the product landing page, built using Framer, and the app design, crafted in Figma. The aim was to create a seamless user experience that prioritizes security and accessibility, ensuring that both novice and experienced crypto investors can manage their portfolios with ease and confidence.

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<aside> ⌛ Timeline: The product landing page was built in less than a day.

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Problem Statement

<aside> ⛔ Challenges:

• Create a visually appealing and informative landing page to attract potential users.
• Ensure the landing page effectively communicates the unique features and benefits of the Investo app.
• Design the app interface to be user-friendly and visually cohesive with the landing page. </aside>

<aside> 🤓 Key Points:

• The landing page must highlight key features such as crypto analysis, lower transfer fees, and secure transactions.
• It should provide a seamless user experience, encouraging visitors to download the app.
• The app design needs to support real-time data display and secure asset management. </aside>

Goals and Objectives

<aside> 1️⃣ Design an Engaging Landing Page:

• Showcase the app's features and benefits.
• Include a clear call-to-action for downloading the app. </aside>

<aside> 2️⃣ Develop a User-Friendly App Interface:

• Ensure the app is intuitive and easy to navigate.
• Incorporate real-time data and secure transaction capabilities. </aside>

<aside> 3️⃣ Maintain Visual Cohesion:

• Create a consistent design language between the landing page and the app. </aside>

Research

<aside> ⚙ Process:

• Conducted competitor analysis to identify effective landing page strategies in the crypto app market.
• Gathered user feedback on desired features and user interface preferences for crypto investment apps. </aside>

<aside> 🔥 Findings:

• Users prioritize security, real-time data, and low transaction fees.
• A clean, modern design with straightforward navigation enhances user trust and engagement. </aside>

Ideation